Chilly Cow is a light ice cream product that tastes like the real thing. It launched in 2018 with a bold and trail-blazing, yet fun brand. The challenge was to create a site to coincide with the release of the product where consumers could learn about the different flavors and find stores that carry it.
I worked with them to create a responsive design that reinforces the colors and circular elements in the product packaging. Throughout the site, color plays a central role to reinforce the relationship between colors and flavors in the minds of consumers.
- Custom interaction animations
- Flavor showcase
- Client: Wells Enterprises
- Role: Art Direction, UX/UI Design, Development
- Agency: Click Rain